Can Investing in Sustainability Fill Empty Hotel Rooms?

It’s no secret that the hospitality industry is competitive. Online ratings and reviews continue to be a crucial resource for consumers and the rise of the sharing economy has added a whole new element to the game. Hotel owners, executives and managers know how important it is to gain and keep a competitive advantage. They often ask themselves, “How do I bring new guests through the lobby doors while keeping past guests coming back time and time again?” The answer to that question just might be something unexpected: sustainability.

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